Digital Marketing

Paid Media

DV360 / Google Ads

Meta Ads

GTM & GA4

Conversion Rate Optimization

Web Development

Market Research

Python & SQL

Academic Research

about me

A strategic and analytical Digital Marketing Specialist bridging the gap between technical execution and Paid Media strategy. Adept at creating high-converting landing pages, tracking insights with GTM/GA4, and running complex DV360, Meta, and Google Ads campaigns.

Digital Marketing & Analytics

Magdeburg, Germany

Gerandi Matraku portrait

Experience

Digital Media Specialist

Reportage Properties

Sept 2025 — Present

Research Assistant (AI/ML & Market Research)

Otto-von-Guericke University

Oct 2024 — Mar 2025

Product Owner – Digital Advertising

IP Deutschland GmbH

2020 — 2022

Digital Project Manager

Elespacio

2019 — 2020

Technical Product Manager & Founder

Mr. Posted

2017 — 2019

Education

MSc International Management, Marketing and Entrepreneurship

Otto-von-Guericke-Universität

Magdeburg, Germany

2023 — 2025

MERN Full Stack Web Development

Coding Dojo

Online

2022 — 2023

BSc Business Administration

University of Tirana

Tirana, Albania

2016 — 2020

Brands

A blend of analytical rigor and creative strategy allows me to partner directly with clients to craft scalable, performance-focused digital solutions.

Elie Saab

Brabus

Reportage

Ad Alliance

RTL+

Viacom

Amazing Abandoned

Xplorers Club

El Corte Inglés

Movistar Plus+

Hulu

Telefónica

Circuit

Kintsu